Caqui - Kakifresh

The many faces of flavor

Jesús Sánchez Conde
Agricultural engineer
Jesús Sánchez Conde

Innovation from the source

Creative innovation is a new concept that has emerged from the intersection between creativity and innovation. While every innovation requires a dose of creativity, not all of them can be categorized with the 'creative' label. They become 'more of the same' with no emotional value to the customer and therefore losing the opportunity to earn their preference, enthusiasm and recommendation in their own social environment.

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